Therapists & Counselors in Wisconsin

Psychologists, clinical social workers, counselors, marriage and family therapists and psychiatrists registered with a practice address in this area.

21,354

Registered providers

486

Places with providers

19th

National rank

of 56

Licence types

How density varies inside Wisconsin

Each bar is the number of places at that level of provider density. A long right tail means a few places carry far more providers per resident than the rest of the state.

Distribution across 417 places in Wisconsin.

There are 21,354 licensed providers registered in Wisconsin. The two most common licence types are professional counselor (4,473) and clinical social worker (4,152).

Wisconsin ranks 19th of 56 states and territories by the number of registered providers in this field.

The largest single group is professional counselor, at 4,473 providers or 21% of the total. Licence titles vary between states for what is often similar training and scope, so the mix here partly reflects how Wisconsin licenses its providers.

The largest single group, professional counselor, accounts for 22% of licensed providers registered here, so no one licence defines what is available. Training route and areas of focus vary more within a licence type than between them.

Providers are registered in 486 distinct places across Wisconsin. The map shows the ZIP codes with the highest counts.

These counts come from the federal NPI registry. A provider appears here if they hold an active NPI with a practice address in this area — it does not mean they are currently accepting new clients, and the registry does not record insurance, fees or availability.

How Wisconsin got here

new registrations per year

Each registration carries the year it was issued, so the registry doubles as a record of when this workforce grew in Wisconsin. A rising line means the constraint is easing; a flat one means today's shortage is likely to be next year's too.

New registrations per year. licensed providers in Wisconsin. Annual registrations in 2025 were 44% higher than in 2008. The final bar is faded because 2026 is still in progress. Starts at 2008 on purpose. The NPI system launched in 2006– 2007 and the whole profession registered at once, so those two years are an artefact of the rollout rather than a measure of anything. Including them would make the following year look like a collapse.

Who they are

self-reported to CMS

77.7% of registered licensed providers in Wisconsin are women. Nationally the figure varies a great deal by licence type — occupational therapy at one end, psychiatry at the other. See the national breakdown.

You can filter any city list on this site by gender. We show it because it is one of the most common things people search for and, for some kinds of work, a real need — but it is only ever a filter here, never a ranking.

Where they are registered

circle size = providers in that ZIP code

The highest-count ZIP codes for licensed providers in Wisconsin. Circle position is the ZIP code centroid, not a street address.

By licence type

Professional Counselor

4,473

20.9%

Clinical Social Worker

4,152

19.4%

Mental Health Counselor

2,650

12.4%

Addiction (Substance Use Disorder) Counselor

2,112

9.9%

Social Worker

1,934

9.1%

Marriage & Family Therapist

994

4.7%

Psychologist

955

4.5%

Psychiatrist

953

4.5%

Behavior Analyst

867

4.1%

Counselor

848

4.0%

Clinical Psychologist

729

3.4%

Places in Wisconsin

406 of 406 have their own page so far

Place	Providers	Population	Per 10k
Madison	3,299	286,233	115.3
Milwaukee	3,077	562,407	54.7
Green Bay	798	106,675	74.8
Waukesha	721	70,872	101.7
Appleton	673	75,452	89.2
Eau Claire	654	72,465	90.3
La Crosse	513	50,784	101.0
Brookfield	496	41,448	119.7
Wauwatosa	445	48,649	91.5
Kenosha	398	99,239	40.1
Wausau	368	40,188	91.6
Janesville	344	66,929	51.4
Oshkosh	301	67,460	44.6
West Allis	261	60,119	43.4
Mequon	237	25,120	94.3
Racine	226	77,908	29.0
Sheboygan	223	49,376	45.2
Fond du Lac	221	44,541	49.6
Brown Deer	216	12,821	168.5
Menasha	209	18,385
West Bend	191	32,268	59.2
De Pere	178	25,590	69.6
Glendale	173	14,795	116.9
Beloit	172	36,649	46.9
Stevens Point	149	26,377	56.5
Middleton	140	23,115	60.6
Menomonie	138	16,664	82.8
Hudson	138	15,019	91.9
Monona	135	8,664	155.8
Oconomowoc	131	20,119	65.1
Fitchburg	130	34,615	37.6
Baraboo	117	13,224	88.5
Tomah	116	9,600
Marshfield	114	18,980
Greenfield	107	37,159	28.8
Manitowoc	106	34,671	30.6
Onalaska	104	20,297	51.2
Neenah	102	27,638	36.9
Superior	98	26,397	37.1
Menomonee Falls	97	41,291	23.5
Wisconsin Rapids	96	18,654	51.5
Rhinelander	92	8,242	111.6
Mount Pleasant	92	28,253	32.6
Elm Grove	92	6,354	144.8
Sun Prairie	91	39,227	23.2
New Richmond	88	10,988	80.1
Ashland	88	7,927	111.0
Oak Creek	85	38,296	22.2
Port Washington	84	12,658	66.4
Jefferson	84	7,814
Chippewa Falls	82	15,293	53.6
Verona	76	16,821	45.2
Elkhorn	76	10,045	75.7
Portage	74	9,956	74.3
Platteville	74	11,815	62.6
Marinette	73	11,168	65.4
Germantown	73	21,050	34.7
Mauston	69	4,133	166.9
Pewaukee	66	16,375	40.3
Monroe	66	10,581	62.4
Hayward	64	2,614
Franklin	64	36,687	17.4
Shawano	62	9,693	64.0
Beaver Dam	62	16,542	37.5
Shorewood	59	13,474	43.8
Sturgeon Bay	57	9,917	57.5
Reedsburg	54	10,641	50.7
New Berlin	53	39,953	13.3
Cedarburg	53	12,916	41.0
Juneau	50	2,706
Burlington	50	10,951	45.7
Viroqua	49	4,435	110.5
Lake Geneva	49	8,818	55.6
Delafield	48	7,314	65.6
Grafton	45	13,389	33.6
Hartland	43	10,740	40.0
Watertown	42	22,704	18.5
Rice Lake	41	8,882	46.2
Hales Corners	40	7,740	51.7
Wautoma	39	2,411	161.8
Waupaca	39	6,352	61.4
Fort Atkinson	38	12,388	30.7
Two Rivers	37	11,222	33.0
Darlington	36	2,490	144.6
Oregon	35	12,015	29.1
Sparta	34	9,974	34.1
Waunakee	32	16,411	19.5
Black River Falls	32	3,555	90.0
Richland Center	31	5,020	61.8
Stoughton	30	13,256	22.6
Amery	30	2,927	102.5
Centuria	29	877
Belleville	29	2,705	107.2
Whitefish Bay	28	14,489	19.3
Plover	28	14,274	19.6
Medford	28	4,589	61.0
New London	27	7,726	34.9
Lancaster	27	4,031	67.0
Altoona	27	9,376	28.8
Pleasant Prairie	26	21,798	11.9
Lac du Flambeau	26
Kimberly	26	7,556	34.4
Kewaunee	26	2,793	93.1
Eden	26	917
Schofield	25	2,311	108.2
Crandon	25	1,726	144.8
Shiocton	24	935
River Falls	24	17,916	13.4
Muskego	24	25,602	9.4
Minocqua	24
Williams Bay	23	2,935	78.4
Weston	23	15,931	14.4
West Milwaukee	23	3,984	57.7
Prairie du Sac	23	4,316	53.3
Mukwonago	23	8,544	26.9
Whitewater	22	16,038	13.7
Neillsville	22	2,367	92.9
Woodruff	21
Sussex	21	12,779	16.4
Ripon	21	7,738	27.1
Merrill	21	9,389	22.4
McFarland	21	9,145	23.0
Prairie du Chien	20	5,408	37.0
Plymouth	20	8,821	22.7
Keshena	20
Dodgeville	19	5,076	37.4
Washburn	18	2,045	88.0
Union Grove	18	5,370	33.5
Friendship	18	683
Ellsworth	18	3,336	54.0
Chilton	18	4,183	43.0
Waupun	17	11,150	15.2
Kaukauna	17	18,517	9.2
Bayfield	17	589
Barron	17	3,634	46.8
Baldwin	17	4,347	39.1
Antigo	17	8,060	21.1
Spooner	16	2,531	63.2
New Lisbon	16	2,577	62.1
Green Lake	16	1,040
Balsam Lake	15	945	158.7
Webster	14	719	194.7
Oconto	14	4,640	30.2
Frederic	14	1,133	123.6
Cudahy	14	17,655	7.9
Whitehall	13	1,621
South Milwaukee	13	20,191	6.4
Siren	13	920	141.3
Shell Lake	13	1,414	91.9
Osceola	13	2,890	45.0
Gresham	13	537	242.1
Ladysmith	12	3,172	37.8
Cumberland	12	2,282	52.6
Cashton	12	1,174	102.2
St. Francis	11	8,955	12.3
Phillips	11	1,492	73.7
Holmen	11	12,105	9.1
Thiensville	10	3,267	30.6
Rothschild	10	5,627	17.8
Poynette	10	2,924	34.2
Palmyra	10	1,720	58.1
Montello	10	1,447	69.1
Kiel	10	3,973	25.2
Hartford	10	16,005	6.2
Greenville	10	13,388	7.5
Waterford	9	6,025	14.9
New Glarus	9	2,266	39.7
Little Chute	9	11,800	7.6
Edgerton	9	6,121	14.7
Cameron	9	1,834	49.1
Westby	8	2,435	32.9
Sheboygan Falls	8	8,687	9.2
Kewaskum	8	4,561	17.5
Hurley	8	1,617	49.5
Fox Point	8	6,583	12.2
Bowler	8	308
Whitelaw	7	756	92.6
Oconto Falls	7	3,012	23.2
Milton	7	6,024	11.6
Jackson	7	8,322	8.4
Iron River	7
Greendale	7	14,426	4.9
East Troy	7	4,988	14.0
DeForest	7	13,094	5.3
Cambridge	7	1,679	41.7
Wisconsin Dells	6	3,149	19.1
Walworth	6	2,759	21.7
Summit	6	5,323	11.3
Sturtevant	6	6,852	8.8
Prescott	6	4,581	13.1
Park Falls	6	2,359	25.4
Mount Horeb	6	7,725	7.8
Mayville	6	5,184	11.6
Lake Mills	6	6,655	9.0
Hobart	6	11,674	5.1
Eagle River	6	1,715	35.0
Dousman	6	2,665	22.5
Columbus	6	5,400	11.1
Boscobel	6	3,250	18.5
Abbotsford	6	2,413	24.9
Wittenberg	5	979	51.1
Westfield	5	1,317	38.0
Twin Lakes	5	6,338	7.9
Stanley	5	3,876	12.9
Richfield	5	11,785	4.2
Owen	5	904	55.3
Niagara	5	1,577	31.7
Luxemburg	5	2,784	18.0
Kronenwetter	5	8,413	5.9
Hillsboro	5	1,401	35.7
Turtle Lake	4	1,023	39.1
Trempealeau	4	1,889	21.2
Tomahawk	4	3,387	11.8
Somerset	4	3,408	11.7
Sobieski	4
Sister Bay	4	1,177	34.0
Pulaski	4	4,048	9.9
Port Edwards	4	1,761	22.7
Peshtigo	4	3,423	11.7
Lakewood	4
Howard	4	22,233	1.8
Fennimore	4	2,775	14.4
Evansville	4	5,837	6.9
Elcho	4
Durand	4	1,854	21.6
Delavan	4	9,228	4.3
Cleveland	4	1,582	25.3
Caledonia	4	25,229	1.6
Blanchardville	4	829	48.3
Bayside	4	4,331	9.2
Amherst	4	1,119	35.7
Winneconne	3	2,498	12.0
Windsor	3	10,085	3.0
Suamico	3	13,153	2.3
Slinger	3	6,495	4.6
Seymour	3	3,628	8.3
Marshall	3	3,696	8.1
Hortonville	3	3,340	9.0
Fremont	3	674	44.5
Clintonville	3	4,499	6.7
Campbellsport	3	2,034	14.7
Brooklyn	3	1,547	19.4
Brodhead	3	3,214	9.3
Brillion	3	3,327	9.0
Berlin	3	5,588	5.4
Augusta	3	1,483	20.2
Arcadia	3	3,840	7.8
Algoma	3	3,225	9.3
Wrightstown	2	4,169	4.8
Warrens	2	534	37.5
Wales	2	2,885	6.9
Thorp	2	1,781	11.2
Solon Springs	2	674	29.7
Sauk City	2	3,439	5.8
Rochester	2	3,786	5.3
Randolph	2	1,771	11.3
Plainfield	2	926	21.6
Osseo	2	1,842	10.9
Omro	2	3,639	5.5
Neosho	2	576	34.7
Nekoosa	2	2,402	8.3
Necedah	2	911	22.0
Nashotah	2	1,298	15.4
Muscoda	2	1,304	15.3
Mosinee	2	4,529	4.4
Mondovi	2	2,853	7.0
Melrose	2	528	37.9
Marathon City	2	1,547	12.9
Lodi	2	3,190	6.3
Lannon	2	2,057	9.7
Kohler	2	2,272	8.8
Johnson Creek	2	3,435	5.8
Ixonia	2
Iola	2	1,210	16.5
Hustisford	2	1,076	18.6
Hazel Green	2	1,173	17.1
Hammond	2	1,857	10.8
Genoa City	2	2,866	7.0
Genoa	2	228
Elmwood Park	2	495	40.4
Ellison Bay	2
Dale	2
Crivitz	2	1,137	17.6
Cottage Grove	2	8,930	2.2
Clayton	2	546	36.6
Cambria	2	765
Cable	2
Butternut	2	364	54.9
Butler	2	1,752	11.4
Bristol	2	5,300	3.8
Boyceville	2	1,077	18.6
Belgium	2	2,540	7.9
Barneveld	2	1,333	15.0
Baileys Harbor	2
Ashwaubenon	2	17,398	1.1
Alma	2	718	27.9
Wonewoc	1	723	13.8
Winter	1	363	27.5
Wind Lake	1
Winchester	1
Wilton	1	523	19.1
Weyauwega	1	1,788	5.6
West Salem	1	5,288	1.9
Westboro	1
Waterloo	1	3,600	2.8
Waldo	1	480	20.8
Townsend	1
Three Lakes	1
Theresa	1	1,346	7.4
Taylor	1	468	21.4
Stratford	1	1,619	6.2
Stone Lake	1
Stoddard	1	911	11.0
Star Prairie	1	656	15.2
Springbrook	1
Spencer	1	1,809	5.5
Soldiers Grove	1	549
Shullsburg	1	1,240	8.1
Sherwood	1	3,311	3.0
Saukville	1	4,554	2.2
Salem Lakes	1	14,271	0.7
St. Croix Falls	1	2,370	4.2
Rosendale	1	1,042	9.6
Rock Springs	1	348	28.7
Roberts	1	2,493	4.0
River Hills	1	1,555	6.4
Ridgeway	1	650	15.4
Reedsville	1	1,191	8.4
Raymond	1	4,006	2.5
Princeton	1	1,249	8.0
Poy Sippi	1
Plum City	1	587	17.0
Pigeon Falls	1	392	25.5
Pepin	1	743	13.5
Pardeeville	1	2,248	4.4
Paddock Lake	1	2,974	3.4
Orfordville	1	1,618	6.2
Oostburg	1	3,056	3.3
Oakfield	1	1,065	9.4
North Freedom	1	572	17.5
Neshkoro	1	410	24.4
Monticello	1	1,173	8.5
Minong	1	556	18.0
Milladore	1	263	38.0
Mercer	1
Mazomanie	1	1,746	5.7
Marion	1	1,273	7.9
Maple Bluff	1	1,305	7.7
Manawa	1	1,411	7.1
Lyndon Station	1	473	21.1
Luck	1	1,063	9.4
Loyal	1	1,190	8.4
Lone Rock	1	828	12.1
Lisbon	1	11,150	0.9
La Valle	1	345	29.0
Laona	1
Lake Wazeecha	1
Lake Tomahawk	1
Independence	1	1,487	6.7
Hustler	1	159	62.9
Howards Grove	1	3,190	3.1
Houlton	1
Horicon	1	3,917	2.6
Hollandale	1	301	33.2
Highland	1	860	11.6
Hager City	1
Greenleaf	1	1,404	7.1
Grand Marsh	1
Fox Lake	1	1,686	5.9
Fontana-on-Geneva Lake	1	1,886	5.3
Florence	1
Ferryville	1	191	52.4
Fall Creek	1	1,390	7.2
Exeland	1	225	44.4
Eureka	1
Eagle Lake	1
Eagle	1	2,115	4.7
Drummond	1
Dresser	1	930	10.8
Denmark	1	2,875
Deerfield	1	2,619	3.8
Darien	1	1,530	6.5
Danbury	1
Cross Plains	1	4,182	2.4
Combined Locks	1	3,626	2.8
Coloma	1	444	22.5
Colfax	1	1,193	8.4
Cassville	1	758	13.2
Casco	1	692	14.5
Brownsville	1	667	15.0
Blue Mounds	1	892	11.2
Bloomer	1	3,634	2.8
Blair	1	1,292	7.7
Black Earth	1	1,523	6.6
Big Bend	1	1,498	6.7
Bellevue	1	16,776	0.6
Bangor	1	1,564	6.4
Bagley	1	356	28.1
Avoca	1	547	18.3
Auburndale	1	724	13.8
Argonne	1
Aniwa	1	236	42.4
Amherst Junction	1	376	26.6
Alma Center	1	473	21.1
Albany	1	1,089	9.2
Abrams	1

18 places have no per-resident figure. Those are office districts inside a larger urban area, rural towns whose practices serve a whole region, or places where most registrations share one employer's address — dividing by the resident population there produces a number that looks precise and describes nothing. The provider counts are unaffected; the test is described in the methodology.